Articles
Why You -- Yes, You Who Aced English -- Need an Editor &
Why Editing -- Yes, EDITING -- Is Part of Your Marketing Strategy
(Excerpted from The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success)
By Carolyn Howard-Johnson
www.HowToDoItFrugally.com
"Publishers -- even traditional publishers -- do not want to edit anymore; they want to print a
99.9 percent finished product directly from the author. It's a cost-cutting thing. Many
publishers can't afford to give your book the attention they once did." ~ Leora Krygier,
twice-published literary author reviewed in the likes of Newsweek and featured on Connie
Martinson Talks Books.
Just as I was finishing The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation
and Ensure Success, Poets & Writers published Peter Selfin's "Confessions of a Cranky
Lit-Mag Editor." It was a kind of mini-rant on how authors influence editors negatively
with minor (and not-so-minor) errors. He tells of one author who informs him in her cover
letter that she has published three stories in the New Yorker and then "blunders into her
essay with 'Growing up, there were two types of food in my family.'" He says it "reads
like very sloppy editing" and goes on to reject the piece. (By the way, one of my readers
with a master's degree could not identify the error here. If you can't, you will be able
to by the time you've finished the section in The Frugal Editor where I talk about dangling
participles. If you can't wait, use The Frugal Editor's index to find dangling participles
to research this serious grammatical error now.)
The first lesson here is that attention to detail and craft counts, and even
experienced writers can flub an opportunity if they don't pay attention to the last
great step toward publishing, a good edit. Any author who had recently refreshed her
understanding of participles by reading The Frugal Editor would not have dangled hers.
At least, not that conspicuously. The second lesson is that a flubbed opportunity like this
doesn't say much good about you and, if flubs are made frequently, may brand you as
a nonprofessional.
Perfection is not possible. Even Editor Peter Selfin admits he overlooks a mistake or two
if the writer's voice captures his interest. With better editing we can guard against
humiliation and in the process increase our chances for publication.
Leading a horse to water and other all-wet ideas about editing:
In The Frugal Book Promoter I talk about branding. In that book, I felt a need to
convince authors that sales, marketing, and promotion are not dirty words, that we
are participating in these disciplines every day when we brush our teeth and choose
the proper clothing for whatever occasions loom on that day's calendar.
I don't need to convince most authors to be cautious about errors. There are so many
writers who are so uptight about a typo creeping into their copy that their fear
contributes to nightmares or at least to writer's block. Thus, The Frugal Editor:
Put Your Best Book Forward to Avoid Humiliation and Ensure Success is an easy sell.
Where my job becomes difficult is in convincing writers that they need an editor--a
real editor, an editor with credentials--before they begin to submit. Because I am
also frugal, I recognize that my tendency to avoid spending money for something that
will probably be done by someone else anyway may well exist in other writers.
I know that many writers will nod their heads and then attempt the publishing
process without an editor, even though they may have had the best intentions when they were
agreeing with me.
I am also aware (because I hang out with writers of all kinds) that many authors fear the
sharp pencil point of an editor. These are usually new writers, who are convinced that
an editor will make their work into something other than what it is or will change it
beyond recognition. I want to assure these writers that a good editor won't do that. A
good editor will help a writer find her/his voice, remain true to it, and still move the
manuscript from a rough rock to a polished gemstone.
I agree that it is no fun to encounter unexpected flaws in one's book. If I hadn't,
I wouldn't have written a book on editing. However, mistakes in a writer's query
letters, cover letters, and book proposals can be more deadly than those in a manuscript.
It is in these documents that editing failures can doom your entire book to failure.
You and the quality of your book idea will be judged on these first contacts with agents,
publishers, editors, and producers as surely as you would be judged at a board meeting
if you left rats' nests in your hair that morning.
In The Frugal Editor I approach the editing process of every document as if it were a
manuscript. It is easier to edit the much shorter introductions (queries, cover letters,
and proposals) that are being sent to the people who have the power to accept or reject
your work, but the processes used are approximately the same. It is only a matter of
degree between a full manuscript and your one-page query letter. So, adapt the guidelines. You,
and only you, know where your strengths and weaknesses lie.
You will know where to abbreviate or eliminate steps for these shorties, and for more
intricate efforts (say an academic thesis) you may want to expand on the processes I
suggest. In order to get the best possible results from you initial contact with
gatekeepers, you may also want to read Terry Whalin's book, Book Proposals That Sell,
on writing proposals.
You probably already know that gremlins--very clever guys bent on your destruction--are
at work during the entire publishing process. You fight them with a vengeance, with
every ounce of writing craft and publishing knowledge that exists in your body. If,
however, a typo or grammar error slips through the careful net you cast for them,
please don't lose any sleep. It will happen to every writer somewhere along his or
her career path. Instead, be patient with yourself. And while you're at it, if you
see an error in someone else's work, give the writer (and the publisher) the benefit
of the doubt. It's all about Karma. We're all fighting the same gremlins here.
Many writers mistakenly use the word editing synonymously with finding typos. I worry that
The Frugal Editor may contribute to that notion because it does not address essential
elements of the writing craft like character development, setting, or structure. Those
are topics of their own. Reworking these aspects of writing really constitutes revision,
not editing. Many complete books cover each of them thoroughly. For me to attempt to
stipulate everything a polished manuscript needs would be impossible in one book. To
cover revision topics briefly and then abandon the writer to struggle with incomplete
understanding would not be in her or his best interest. Therefore, I merely mention
that your final draft should take these writing fundamentals into consideration because
I can't assume that all authors will have undertaken revision before they move into
editing. So, please, before you begin your editing process, review the larger elements
of your craft. Experienced writers can approach this with the expectation that they
may need only to fine-tune one or two elements of their books, but even minor learning
curves are journeys worth taking. Suggested reading for things like the niceties of
dialogue (Writing Dialogue by Tom Chiarella), are included in the appendixes of my book.
In my book I include some grammar guidelines. You can tell these are not meant to be complete.
I chose them because they are mistakes that many experienced writers (and editors)
miss. I threw in a few that most writers understand but inadvertently
make because when a writer does let them creep into her/his work, they are more noxious
to my editing sensibility than the average error. I expect that when I mention some
you already know, it will remind you not to backslide. It may even prompt you to check
your references for more advanced information on those subjects.
I want you to learn from The Frugal Editor just as I learned from writing it, but I'd
also like you to enjoy the editing challenge, the process itself. Pretend the task
before you is a puzzle. Yes, it's detail-oriented work. But it can be fun.
When you're done, please still hire an editor, especially if you are self- or
subsidy-publishing. Books like The Publishing Primer by Dee Power and Brian Hill
(http://www.brianhillanddeepower.com/get-your-book-published.html)
can help you with that process. The Frugal Editor will tell you how
to find a great editor, one that will work for the betterment of your book,
and it will help you to avoid the scams.
Carolyn Howard-Johnson Biography
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